La Salle Academy Launches New Athletics Logo

Evolved brand identity highlights ambition of students

New York, N.Y., September 28, 2021 – After years of using multiple versions of a cardinal logo on their athletics uniforms, La Salle Academy is proud to announce the launch of their new athletics logo and evolved brand identity, created in partnership with VIP Branding, a subdivision of BSN Sports.

La Salle’s athletes and students have ambition and drive, and they will always outwork their opponents. The young men entrusted to La Salle will always be the hardest working in the room, which can be reflected in the visual of the new cardinal’s face showing unwavering determination as an essential attribute. The new design gives both greater elegance to our cardinal, along with a more regal stance in tandem with the impression of forward movement and agility overall, traits of the students and student-athletes alike.

“The opportunity to streamline our athletic brand was essential and important as an institution with a successful, storied and diverse athletic history,” expressed La Salle’s Athletic Director, Mr. Jerome Pannell. “La Salle Athletics is synonymous with dedication, hard work and the brotherhood that extends beyond the fields of play but starts first in our classrooms. This new athletic identity represents the competitive spirit and intensity of our athletic programs and streamlines the identity of our mascot and supporting wordmarks.”

Through the launch of the new brand, La Salle Athletics will now have a Sideline Store through BSN Sports to market and sell items branded with the new logos to the greater La Salle Academy community of students, parents, alumni, and supporters.

La Salle Academy is a college-preparatory Catholic high school that serves a culturally diverse group of students from all five boroughs that celebrates a spirit of brotherhood grounded in the Gospel of Jesus Christ and the tradition of Saint John Baptist de La Salle, the Patron Saint of Teachers. For more information about La Salle Academy, contact Ms. Daria Coney at 212-475-8940 ext. 301, email [email protected], or visit


The mission of La Salle Academy, a rigorous college-preparatory high school, is to educate students of diverse cultural and socioeconomic backgrounds with special outreach to those most in need. We provide a nurturing environment, which fosters spiritual, moral, intellectual, emotional and physical growth in the Roman Catholic tradition and the Lasallian spirit, as embodied in Saint John Baptist de La Salle. We create experiences of community within the school and encourage each student to develop his gifts and talents for his own growth, as well as to engage in the caring service of others, through its academic, extra-curricular and spiritual programs.